Basic role outline
- Define yearly Marketing Activation team priorities based on market Retail targets and current market Retail performance and provide team with targets and projects
- Own the development of Concept Shop and CRM Retail Marketing Calendars based on marketing strategy and aligned with other marketing team members.
- Own the development of a local Factory Outlet calendar based on seasonality and commercial opportunities (such as national holiday weekends)
- Fluency in English
- Solid business acumen and in-depth knowledge of Retail KPIs
- Highly numerate with the ability to understand and analyze data and produce actionable insights
- Solid interpersonal, networking and negotiating skills